How to Be Persuasive: The Scarcity Principle Jacqueline Isaacs | May 28, 2015 | Economics This is the end of a conversation about persuasion. We’ve been examining Robert Cialdini’s book, “Influence: Science and Practice,” and his six principles for being persuasive. We’ve already discussed Reciprocation, Commitment and Consistency, Social Proof, Liking,... Read More Jacqueline Isaacs Jacqueline Isaacs is the Director of Strategy for Bellwether Communications, where she crafts content strategies for thought leaders.
