The Road to Freedom: How to win the fight for free enterprise American policy is at a crossroads. Though 70 percent of Americans claim to love American free enterprise, the size and scope of government continues to grow. This is not a result of Americans loving free enterprise nostalgically, as the Left asserts. Rather, America’s slide toward statism is a direct result of limited government advocates failing to make the moral case for free enterprise, leaving citizens with a choice between materialistic, data-driven arguments from the Right and the morally based but failing policies of the Left. Arthur Brooks will argue that humans are inherently moral beings and that the free enterprise system, more than any other system, aligns with the morals and values all of us hold dear. This Bradley Lecture is based on Brooks’s new book, “The Road to Freedom: How to Win the Fight for Free Enterprise” (Basic Books, May 2012).