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Persuasion

How to Be Persuasive: The Scarcity Principle

This is the end of a conversation about persuasion. We’ve been examining Robert Cialdini’s book, “Influence: Science and Practice,” and his six principles for being persuasive. We’ve already discussed Reciprocation, Commitment and Consistency, Social Proof, Liking,...

How to Be Persuasive: The Authority Principle

We’re nearing the end of a conversation about persuasion. We’ve been examining Robert Cialdini’s book, “Influence: Science and Practice,” and his six principles (based on psychology) for being persuasive. We’ve already discussed Reciprocation, Commitment and...

How to Be Persuasive: The Liking Principle

We’re in the middle of a conversation about the importance of persuasion, and are working through Robert Cialdini’s book, “Influence: Science and Practice,” and his six principles for being persuasive. Don’t miss the discussion about the first three principles,...

How to Be Persuasive: Social Proof

We’re in the middle of a conversation about the importance of persuasion by working through Robert Cialdini’s book, “Influence: Science and Practice,” and his six principles for being persuasive. We’ve already looked at Reciprocation and Commitment and Consistency,...

How to Be Persuasive: Commitment & Consistency

We recently began a conversation about why each of us, no matter what our careers or areas of interest, needs to know how to be persuasive. We’re taking a look at Robert Cialdini’s six principles for being persuasive, from his book “Influence: Science and Practice.”...