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Jacqueline Isaacs

Posts by Jacqueline Isaacs

Jacqueline Isaacs is the Director of Strategy for Bellwether Communications, where she crafts content strategies for thought leaders. She also serves as the firm’s managing partner in Nashville, TN. She has wide-ranging experience in media relations for national brands and content marketing for nonprofits. She previously served as the Fellow in Strategic Communication with the American Studies Program in Washington, DC. She holds an MBA in Marketing from Johns Hopkins University and a BS in Government from Oral Roberts University. She is the co-author of the book, Called to Freedom: Why You Can Be Christian and Libertarian, and she voiced the recently released audio book version, now available on Audible.

How to Be Persuasive: The Authority Principle

We’re nearing the end of a conversation about persuasion. We’ve been examining Robert Cialdini’s book, “Influence: Science and Practice,” and his six principles (based on psychology) for being persuasive. We’ve already discussed Reciprocation, Commitment and...

How to Be Persuasive: The Liking Principle

We’re in the middle of a conversation about the importance of persuasion, and are working through Robert Cialdini’s book, “Influence: Science and Practice,” and his six principles for being persuasive. Don’t miss the discussion about the first three principles,...

How to Be Persuasive: Social Proof

We’re in the middle of a conversation about the importance of persuasion by working through Robert Cialdini’s book, “Influence: Science and Practice,” and his six principles for being persuasive. We’ve already looked at Reciprocation and Commitment and Consistency,...

How to Be Persuasive: Commitment & Consistency

We recently began a conversation about why each of us, no matter what our careers or areas of interest, needs to know how to be persuasive. We’re taking a look at Robert Cialdini’s six principles for being persuasive, from his book “Influence: Science and Practice.”...

How to Be Persuasive & Why It’s Important: Reciprocation

We all possess knowledge that others need. Or put another way, no single person possesses all the knowledge they need to make decisions in our modern, market economy. This basic insight called “the knowledge problem,” helped win F.A. Hayek a Nobel Prize. Maybe the...