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How to Be Persuasive: The Authority Principle

We’re nearing the end of a conversation about persuasion. We’ve been examining Robert Cialdini’s book, “Influence: Science and Practice,” and his six principles (based on psychology) for being persuasive. We’ve already discussed Reciprocation, Commitment and...

How to Be Persuasive: The Liking Principle

We’re in the middle of a conversation about the importance of persuasion, and are working through Robert Cialdini’s book, “Influence: Science and Practice,” and his six principles for being persuasive. Don’t miss the discussion about the first three principles,...

How to Be Persuasive: Social Proof

We’re in the middle of a conversation about the importance of persuasion by working through Robert Cialdini’s book, “Influence: Science and Practice,” and his six principles for being persuasive. We’ve already looked at Reciprocation and Commitment and Consistency,...

How to Be Persuasive: Commitment & Consistency

We recently began a conversation about why each of us, no matter what our careers or areas of interest, needs to know how to be persuasive. We’re taking a look at Robert Cialdini’s six principles for being persuasive, from his book “Influence: Science and Practice.”...

How to Be Persuasive & Why It’s Important: Reciprocation

We all possess knowledge that others need. Or put another way, no single person possesses all the knowledge they need to make decisions in our modern, market economy. This basic insight called “the knowledge problem,” helped win F.A. Hayek a Nobel Prize. Maybe the...