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The Effects of Being Unique

| August 28, 2014 | Society

The Effects of Being Unique
In August, my husband and I took a weekend to drive to Cincinnati, OH and back from our home in Northern Virginia. It’s an 8 hour trip, meaning 16 hours in two days. We undertook this adventure to pick up the newest member of our family, a female German Wirehaired...
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Jacqueline Isaacs
Jacqueline Isaacs is the Director of Strategy for Bellwether Communications, where she crafts content strategies for thought leaders.

Sunk Costs and the Cultural Mandate

| July 21, 2014 | Economics

Sunk Costs and the Cultural Mandate
When we last discussed the topic of “sunk costs,” you might have thought that this is too good to be true. We said that stewardship requires that we understand the economic concept of sunk costs. When you think about commitments you have that are draining your...
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Jacqueline Isaacs
Jacqueline Isaacs is the Director of Strategy for Bellwether Communications, where she crafts content strategies for thought leaders.

No Really, There Is No Free Lunch

| July 15, 2014 | Economics

No Really, There Is No Free Lunch
In our previous discussion about sunk costs, we said that we ought to consider the sunk costs compared to the future value and the opportunity costs. This process is essential to helping us be good stewards of our resources. While we discussed future value a bit, we...
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Jacqueline Isaacs
Jacqueline Isaacs is the Director of Strategy for Bellwether Communications, where she crafts content strategies for thought leaders.

Sunk Costs: When It’s OK to Walk Away

| July 10, 2014 | Economics

Sunk Costs: When It’s OK to Walk Away
Don’t be wasteful. Recycle. Eat all the food off your plate because there are starving kids in Africa who wish they had that food. All our lives we have been taught to be good stewards of our resources—specifically, by not being wasteful. Generally speaking, this is a...
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Jacqueline Isaacs
Jacqueline Isaacs is the Director of Strategy for Bellwether Communications, where she crafts content strategies for thought leaders.

Why No One Invited the Economist to the BBQ

| June 12, 2014 | Economics

Why No One Invited the Economist to the BBQ
There is a joke for those who work in and around economics that when it comes to telling someone what you do for a living, it might as well be chemistry or mechanical engineering. People tend to lump all off these sciences together because they seem to impact their...
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Jacqueline Isaacs
Jacqueline Isaacs is the Director of Strategy for Bellwether Communications, where she crafts content strategies for thought leaders.